Digital Media & Marketing

Double Black is an online marketing agency with deep experience in search engine optimisation, inbound marketing, lead generation and app development.

More walk, less talk.

Search Engine Optimisation

We've been doing SEO for years for some of New Zealand's biggest brands and over time we have refined a methodology that delivers results...

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Inbound Marketing

Inbound marketing is the opposite of interruption marketing. It's about attracting customers to you with killer web content and savvy distribution...

App Development

We develop our own marketing applications for social media, referral marketing and lead generation. We can build bespoke web applications for your needs too...

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Competitive Intelligence

Whether you do your SEO in-house or with another agency we can tell you what the competition are doing and who is winning the rankings battle...

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Testing indexation of collapsed content

Using ajaxy features to hide and reveal content is a nice way to keep pages looking neat and tidy and not overwhelm visitors when they land on your page. You might for instance show the first few sentences of a category description with a ‘read more’ link, which when clicked expands the content to display [...]

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Life Insurance Keyword Market

Some markets are really long tail with thousands of keyword permutations. Others are characterized by fewer more popular terms. The hotel booking market we looked at previously for instance is hugely long tail by nature. The “insurance” market in the general sense is somewhere in the middle. But if we define our market more tightly, [...]

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ShareIt App

We’ve known for a while that the search engine algorithms are increasingly looking at social signals. The traditional link graph is still very important and a great way to rank content, but fact is some of the most valuable parts of the traditional link graph is now moving to social channels like Twitter, Facebook and [...]

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