Using ajaxy features to hide and reveal content is a nice way to keep pages looking neat and tidy and not overwhelm visitors when they land on your page. You might for instance show the first few sentences of a category description with a ‘read more’ link, which when clicked expands the content to display [...]
Life Insurance Keyword Market
Some markets are really long tail with thousands of keyword permutations. Others are characterized by fewer more popular terms. The hotel booking market we looked at previously for instance is hugely long tail by nature. The “insurance” market in the general sense is somewhere in the middle. But if we define our market more tightly, [...]
ShareIt App
We’ve known for a while that the search engine algorithms are increasingly looking at social signals. The traditional link graph is still very important and a great way to rank content, but fact is some of the most valuable parts of the traditional link graph is now moving to social channels like Twitter, Facebook and [...]
Hotel Booking Site SEO Performance
I used to work directly in the travel industry, and we’ve done our fair share of travel related SEO over the years. So we often take a look at different aspects of the industry to see how the various players are doing.
